Rain-drenched Paris makes a McDonald's delivery seem enticing in this French campaign

TBWA/Paris worked with photographer Roberto Badin on beautiful print ads

Published On
Feb 05, 2019

Editor's Pick

Photographer Roberto Badin (whose work includes "Inside Japan") helped create a new print campaign for McDonald's France that features beautiful images of a rain-drenched Paris.

The ads, by TBWA/Paris, depict buildings and stormy skies seen through windows soaked in the rain and simply carry the words "McDeliver" and a McDonald's logo. The idea is that customers can look to McDelivery when it's wet outside and don't want to go out.

The understated simplicity is in line with past efforts from the agency, which include this evocative "late night" campaign that depicts iconic menu items like a Big Mac and fries in Lite Brite-style imagery

 

Credits

Date
Feb 05, 2019
Client:
McDonald's-France
Agency:
TBWA/Paris
Advertising Manager:
Xavier Royaux
Advertising Manager:
José Jacinto
Advertising Manager:
Benoit Kolb
Advertising Manager:
Luc Bourgery
Advertising Manager:
Jonathan Serog
Advertising Manager:
Emmanuelle Escalere
Advertising Manager:
Matthieu Charles
Advertising Manager:
Executive Creative Director:
Benjamin Marchal
Executive Creative Director:
Faustin Claverie
Copywriter:
David Philip
Art Director:
Olivier Mularski
Photographer:
Roberto Badin
Art Buyer:
Elise Kubler

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