Awesome female athletes get fierce in a spot by Nike Italy

Georgia Hudson directs stars including Bebe Vio and Sara Gama

Published On
Feb 06, 2019

Editor's Pick

Nike profiles a series of awesome, fierce Italian female athletes in a new spot from its Italian arm.

The ad, by Wieden & Kennedy London, stars Paralympic fencing champion, Bebe Vio, who opens and closes the action with a fearsome roar looking scarred and determined and telling us "even a crazy dream is possible."

It goes on to feature athletes including soccer stars Sara Gama and Benedetta Glionna; basketball player; Ilaria Panzera; sprinters Ayomide Folorunso and Raphaela Luduko, Maria Benedicta Chigbolu and Libania Grenot; fencer, Rossella Fiamingo; motocross champion Kiara Fontanesi and ballerina Valentina Vernia. They will also be acting as ambassadors for the Nike brand as it seeks to spread the campaign message to a new generation of Italian women. 

Georgia Hudson of Park Pictures directed the spot, which has plenty of attitude, stylish choreography and some glimpses of iconic Milan locations.  

Credits

Date
Feb 06, 2019
Agency:
Wieden + Kennedy London
Client:
Nike (Italy)

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